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Case studies / GritShift Case study

GritShift

GritShift is a premier manufacturer of high-performance electric bike parts, but they reached a breaking point on Amazon. The platform had become so time-intensive and operationally complex that the shrinking margins no longer justified the effort, leading the brand to exit the marketplace entirely. Within 90 days of handing the keys to Pax Distribution, we successfully relaunched the brand, streamlined the entire operational workflow, and restored healthy profitability—turning a “lost cause” channel into a hands off revenue driver.

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GritShift product on Amazon
+41%Revenue (60 Days)
+77%CTR
+31%New-to-Brand
The situation

Who they are.

GritShift is a specialized manufacturer of performance components for the e-moto community, specifically for Sur-Ron, Talaria, and E Ride Pro platforms. Known for their “enthusiast-to-enthusiast” approach, the Florida-based team designs and tests precision-engineered parts like billet suspension linkages and heavy-hitter skid plates in-house. The Breaking Point Before partnering with Pax, GritShift attempted to manage their Amazon presence internally. However, the relentless demands of listing maintenance and shifting fee structures eroded their margins to the point of being unprofitable. Combined with the high “time tax” required to manage the platform, the brand made the strategic decision to delist their products and walk away from Amazon entirely to focus on their core engineering and D2C business.

The challenge

What was broken.

Margin & Resource Exhaustion

High overhead and complex fulfillment fees were eating into the bottom line, while the internal time required to manage ads, SEO, and inventory systems was pulling the team away from product R&D. GritShift concluded that Amazon was simply not worth the effort for the shrinking returns.

Brand exited Amazon entirely due to low ROI

Trademark & Policy Hurdles

Despite owning the trademarks for their products, GritShift faced constant internal policy complaints and “account health” threats. They were frequently fighting Amazon’s automated systems just to list their own genuine items, leading to significant operational frustration and downtime.

Frequent listing takedowns & brand suppression

Inactive Marketplace Presence

Because the brand had quit the platform, they lost all historical organic momentum and search relevance. Relaunching required a total strategic rebuild from the ground up to prove that Amazon could be a profitable, passive channel under the right management model.

Zero revenue from Amazon prior to Pax takeover
What we did

Buy. Build. Promote. Protect.

Inventory Management

  • Strategic Catalog Pruning. Analyzed the entire 50+ SKU catalog to identify and focus exclusively on high-velocity, high-margin e-moto performance parts, cutting underperforming listings that were dragging down account health.
  • Demand & Stockout Prevention. Conducted deep-dive demand forecasting for signature parts like the “Heavy Hitter” skid plates and “Blinder” LED light bars to maintain 100% availability.
  • FBA Logistics Recovery. Transitioned the entire active line to FBA (Fulfillment by Amazon), shifting the shipping and customer service burden to Amazon so the brand could return to a “hands-off” owner model.
  • Profit-First Pricing. Implemented a strategic “price ladder” strategy to maximize margins on engineered components, offsetting Amazon’s fee structure while maintaining a premium market position.
The results

The numbers.

+41%Revenue, 60 Days
Monthly Revenue
+146%
Sessions/Month
+23%
CTR
+77%
Conversion Rate
+12%
Average Review Rating
+4%
New-to-Brand
+31%
More results
Case studyRevenue (Year 1)
+113%New-to-Brand: +112%SwissMicrosRead the case study →
NDARevenue (60 Days)
+39%New-to-Brand: +45%ConfidentialRead the case study →
NDARevenue (90 Days)
+76%New-to-Brand: +32%ConfidentialRead the case study →
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