...
NEW Taking on new brands now. Book a call →
Case studies / SwissMicros Case study

SwissMicros

SwissMicros is a premium calculator manufacturer with a loyal customer base but faced significant challenges on Amazon. The marketplace had become flooded with unauthorized resellers offering the same products at discounted prices, eroding brand value and profitability. Beyond pricing, the brand struggled with critical listings being taken down due to complex policy issues that internal teams could not resolve. Within 60 days of working with Pax Distribution, we implemented a comprehensive brand protection and growth strategy that restored all inactive listings, eliminated all unauthorized resellers, and drove significant revenue growth

Book a call →
SwissMicros product on Amazon
+113%Revenue (Year 1)
6 → 0Resellers
+112%New-to-Brand
The situation

Who they are.

SwissMicros is a premium calculator manufacturer serving engineers, scientists, and enthusiasts worldwide. With 7 carefully curated SKUs and an impressive $325 average order value, the brand had built a devoted following of professionals who valued precision and craftsmanship. The company had been bootstrapped and profitable for over a decade, with a reputation for exceptional build quality and customer support. While the brand continued to grow on its own site and other specialized marketplaces, their Amazon channel had plateaued. They maintained an organic presence but lacked a professional partner to manage the platform’s increasing technical complexity and protect their premium image.

The challenge

What was broken.

Listing Suppressions & Policy Hurdles

The brand faced recurring policy issues that resulted in their most important listings being taken down. Despite being the manufacturer, SwissMicros was unable to navigate Amazon’s bureaucracy to get these products back online, leading to significant lost revenue and a fragmented catalog.

Critical high-AOV listings were inactive

Brand Dilution

Third-party sellers were “riding” the SwissMicros name to move units without investing in the brand’s story. No one was managing the aesthetics or the “feel” of the brand on Amazon, resulting in a low-quality shopping experience that didn’t match the premium, $300+ price point of the hardware.

Brand equity erosion

The Drop-Shipping Crisis

The marketplace was being exploited by several unauthorized resellers who were

drop-shipping

the product. These sellers held zero physical inventory, yet they dominated the search results. This created a parasitic environment where multiple bad actors were intercepting customers and providing a subpar experience, as they had no control over fulfillment or the brand’s strict quality standards.

6 unauthorized drop-shippers intercepting brand traffic
What we did

Buy. Build. Promote. Protect.

Inventory Management

  • Full-Line Acquisition. Purchased the entire SwissMicros product line to ensure unified brand control and centralized inventory management.
  • New Product Relaunch. Successfully relaunched signature models that had previously been sidelined by technical issues or inactive listings.
  • FBM to FBA Transition. Migrated the fulfillment model from Merchant Fulfilled (FBM) to Amazon FBA, enabling customers to receive these premium tools via ultra-fast 2-day Prime delivery.
  • Forecasting & Demand Sprints. Conducted intensive demand analysis sprints to prevent stockouts and established strategic safety stock levels for high-AOV hardware during seasonal peaks.
The results

The numbers.

+113%Revenue, Year 1
Monthly Revenue
+283%
Conversion Rate
+7%
CTR
+8%
New-to-Brand
+112%
Average Review Rating
+2%
Sessions/Month
+125%
Resellers: 6 → 0
More results
NDARevenue (60 Days)
+39%New-to-Brand: +45%ConfidentialRead the case study →
NDARevenue (90 Days)
+76%New-to-Brand: +32%ConfidentialRead the case study →
NDARevenue (90 Days)
+72%New-to-Brand: +128%ConfidentialRead the case study →
See all case studies →

Ready to see if this fits your brand?

No retainer. No ad bill. The 90-Day Proof Test. Not sure you’re ready to hand over the keys? Start with as little as 1 product. If we don’t grow its sales in 90 days, we pay you the difference.

Book your 15-min fit call →