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Amazon brand protection

Stop unauthorized resellers on Amazon.

Pax buys your inventory and becomes your one seller on Amazon. Then we work to remove resellers from your listing, protect your pricing, and keep watching for new ones. No retainer.

Apply to be a partner →
14 → 0CanCor: unauthorized sellers on its listings
The problem

Someone is selling your product on Amazon. Here is why it hurts.

Your price drops.

Resellers undercut each other. Your MAP stops meaning anything.

Fakes show up under your name.

Some sellers swap in cheap knock-offs. Buyers blame your brand.

Your listing gets changed.

Other sellers can edit titles, images, and back-end data.

Sellers with no stock take your sales.

Drop-shippers hold no inventory, yet they still win the click.

Nobody invests in the brand.

No one runs ads or fixes the page, because the next seller would get the sale.

Your retail partners notice.

When Amazon prices crash, your other channels feel it too.

Why reporting alone fails

Brand Registry is a good tool. It is not enough.

It helps you report fakes and IP problems. But if a seller has genuine product, Amazon usually won’t remove them just because you didn’t approve them. Reporting one seller at a time is slow, and new ones keep showing up.

Want to try it yourself first? Read the step-by-step guide →

How Pax does it

Six steps to get your listing back.

Step 1

We become your one Amazon seller.

You sell to us at wholesale. We sell from our own account. One seller means one price, one listing, and one plan.

Step 2

We audit the marketplace.

We find every seller on your listings: price cutters, drop-shippers, and counterfeiters.

Step 3

A resale policy goes on your website.

It sets the rules for who can resell your products. Every letter points back to it.

Step 4

Three letters, each firmer.

Each unauthorized seller gets a soft ask, then a clear one, then a final one. Many sellers leave after the first.

Step 5

Brand Registry closes it out.

Sellers who ignore the letters get reported to Amazon, with the ignored letters as proof.

Step 6

We keep watching.

We monitor your listings for new sellers, follow your agreed pricing rules, and act fast when one shows up.

Proof

CanCor: 14 unauthorized resellers to 0 in 30 days.

CanCor is a family-owned maker of the Crinkle Ball cat toy. Fourteen unauthorized sellers were on its Amazon listings. Some sold real toys at steep discounts. Others sold knock-offs under the CanCor name. Within 30 days of partnering with Pax, every one was gone, and Pax rebuilt the listings and ran the ads.

14 → 0Unauthorized resellers
+69%Revenue, first 90 days
+92%Monthly revenue
+152%Sessions per month
+93%New-to-brand customers
+47%Click-through rate

Read the CanCor case study →

No retainer

We only win when you do.

How Pax gets paid

We buy your products at wholesale and resell them on Amazon. Our money comes from the sale. We fund the ads with our own money.

Why we care about resellers

Every sale a reseller takes is a sale we lose. Keeping them off your listing is our job and our income.

You stay in control

Your pricing rules, including MAP, are agreed in writing, and Pax follows them. Exit terms, including what happens to the content we create, are agreed before onboarding.

Brand protection FAQ

Someone is selling my product on Amazon. What can I do?

First, check if the units are real. Fakes and trademark problems go through Brand Registry. For sellers of real product, reports alone often fail. Pax becomes your one authorized seller, puts a resale policy on your website, and sends each unauthorized seller a series of letters. Many leave after the first one. The rest go to Brand Registry with the ignored letters as proof.

Will Brand Registry remove unauthorized sellers?

Not on its own. It helps with fakes and IP problems. It usually won’t remove a seller of genuine goods just because you didn’t approve them. That’s why the resale policy and letters come first.

How long does it take to remove unauthorized sellers?

At CanCor, all 14 unauthorized resellers were gone within 30 days. At SwissMicros, 6 unauthorized drop-shippers were gone within 60 days. Every brand is different, and new sellers can show up later, so we keep watching.

Do I have to give you exclusive rights on Amazon?

For the products we take on, yes. When many sellers change prices and content, no one can invest in ads or keep stock steady. One seller keeps the channel stable. You can start with just one product.

Who controls my price and MAP?

Your pricing rules, including MAP, are agreed in writing before onboarding, and Pax follows them. Pax also works to remove sellers who drag your price down.

What does brand protection cost?

No fee. We don’t charge retainers or service fees. We make money on the sale, after buying your products at wholesale.

What about counterfeits?

We look for them in our marketplace audit. Fakes go through Brand Registry and IP takedowns, and Amazon’s Transparency codes can stop them from shipping in the first place.

What happens if we stop working together?

Exit terms, including notice, the inventory Pax already owns, and the listing assets, are agreed in writing before onboarding.

Apply for a Pax partnership.

The Amazon Growth Partnership: no retainer, no ad bill, no inventory risk. Pax may take on one product, multiple products, or a full product line. 90-Day Amazon Profit Protection: profit below baseline? We pay the difference.

Apply to be a partner →