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The alternative to an agency retainer

Grow on Amazon without funding the retainer, the ads, and the risk yourself.

With an agency, you pay the retainer, the ads, the Amazon fees, and the stock, and you carry the risk if it doesn’t work. In the Amazon Growth Partnership, Pax buys your products at wholesale, funds the ads and fees, and only makes money when your product sells.

Apply to be a partner → Try the calculator ↓
$0Retainer. We pay for the ads too.
What you pay an agency

The fee is only the start.

Owners report retainers from about $1,000 a month at small agencies. Published prices start at $2,000 a month, and full programs at bigger agencies start near $10,000. Some also take 4% to 6% of the sales their ads bring in. You pay the fee whether sales grow or not. On top of it, you still carry the costs of selling:

Ask how each fee works before you sign.

A partner that buys

No retainer. Here is how we get paid.

We buy your products

We buy at wholesale, pay you up front, and become your one seller on Amazon. You get a purchase order, not a monthly bill.

Amazon pays us when it sells

That payout, minus the wholesale price we paid you, covers our ads, our work, and our profit.

We pay for the ads

We fund and run the ads with our own money. If a campaign fails, we take the loss, not you.

Calculator

Run your own numbers.

Every number below is an example that shows how the math works. None is a Pax quote or a Pax term. Change them to match your brand.

Agency route, you keep$0per month, after fees, ads, and the retainer
Partner that buys, you keep$0per month, no ad bill and no Amazon fees
Cash you free up$0now tied up in stock and ads

Both routes use the same sales, so the comparison is fair. It assumes no growth and leaves out your team’s hours.

The trade-off

What you give up, and what you keep.

You give up the retail margin

You sell to us at wholesale, not to shoppers at retail. You also stop paying Amazon fees and ad costs on those units.

We need to be the one seller

We need exclusive rights on Amazon for the products we take on. Without that, no one can plan stock or make the ads pay.

Your pricing, in writing

Your pricing rules, including MAP, are agreed in writing, and Pax follows them. Exit terms, including the stock Pax holds and the content we create, are agreed before onboarding.

Side by side

Who carries the risk?

Typical agencyAmazon Growth Partnership (Pax)
Monthly retainerYou pay it, whether sales grow or notNone
Ad spendYou fund every clickPax funds it
Amazon feesYou pay themPax pays them
Inventory riskYou buy, ship and hold the stockPax buys at wholesale. You are paid up front
Performance riskYours. If it doesn’t work, you have paid for the test90-Day Amazon Profit Protection: profit below baseline? Pax pays the difference
ExecutionThe agency, with your teamPax runs listings, ads, pricing, and reseller removal

Traditional agencies can be a good fit for brands that want to retain inventory and fund execution. Pax is for brands that want Amazon growth with materially less financial risk.

Proof

CanCor: no ads and 14 resellers, then this.

CanCor makes the Crinkle Ball cat toy. Before Pax, it ran no ads on Amazon, and 14 unauthorized sellers were on its listings. Pax bought the full product line and paid for the ads.

+69%Revenue, first 90 days
+93%New-to-brand customers
14 → 0Unauthorized resellers

Read the CanCor case study →

Agency cost FAQ

How much does an Amazon agency cost?

Owners report retainers from about $1,000 a month at small agencies. Published prices we found in October 2026 start at $2,000 a month, and full programs at bigger agencies start near $10,000 a month. Some also take 4% to 6% of the sales their ads bring in. You still pay for the ads and buy the stock. Use the calculator on this page to see your total.

If you don’t charge a retainer, how do you make money?

Amazon pays us when your product sells. We keep the gap between that payout and the wholesale price we paid you. That gap covers the ads, the work and our profit.

Will I get a lower price per unit?

Yes. You sell at wholesale, not retail. But you stop paying Amazon fees, the ad bill, and a retainer on those units, so what you keep per unit can be close to what you keep now, or even higher. Try the calculator with your own numbers.

Is an agency ever the better choice?

Yes. If you want to keep your inventory, sell under your own account, and fund the ads yourself, a good agency can be the right fit. Pax is for brands that want Amazon growth with less financial risk.

Do I lose control of my price?

No. Your pricing rules, including MAP (minimum advertised price), are agreed in writing before onboarding. Pax follows them and works to remove unauthorized sellers who undercut them.

What if it doesn’t work?

Pax may take on one product, multiple products, or a full product line. 90-Day Amazon Profit Protection: if Amazon profit during the first 90 days with Pax falls below the agreed baseline, Pax pays the difference. Exit terms are agreed in writing before onboarding.

Apply for a Pax partnership.

The Amazon Growth Partnership: no retainer, no ad bill, no inventory risk. Pax may take on one product, multiple products, or a full product line. 90-Day Amazon Profit Protection: profit below baseline? We pay the difference.

Apply to be a partner →