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Confidential

This brand operates under a strict confidentiality agreement that prohibits us from disclosing specific details about our partnership. What we can share: the strategic framework we implemented, the challenges we solved, and the measurable outcomes we delivered.

Revenue (90 Days)

+48%

Resellers

21 →0

New-to-Brand

+100%

nda-protected-project

THE SITUATION

Who They Are

This confidential client is a Sports & Outdoors manufacturer serving specialized markets worldwide. With a devoted customer base and reputation for exceptional quality, they had built a strong business over multiple decades through professional channels and direct relationships.

THE CHALLENGE

Zero US Market Presence

European brand with €2M+ annual revenue had never sold in the US market. No understanding of Amazon’s unique requirements, customer expectations, FBA logistics, or competitive landscape in a new geography.

Impact: Missing $140B US e-commerce market

Localization Requirements

Product packaging, certifications, and listings were designed for EU markets with German/French language. US customers expected different certifications (UL, FCC), English copy, and American measurement standards.
Impact: Products not compliant for US sale

Logistics & Import Complexity

No established US supply chain, customs broker relationships, or understanding of import duties and FBA prep requirements. Previous attempt resulted in shipment delays and $18K in unexpected fees.

Impact: Failed first entry attempt

What We Did

Inventory Management

  • Coordinated US market entry inventory: 22 SKUs, 2,100+ units ($94K initial investment)
  • Managed customs clearance, import duties, and compliance documentation
  • Established relationship with US-based customs broker and freight forwarder
  • Coordinated FBA prep with US-based prep center for labeling and compliance
  • Built 60-day inventory buffer for initial market test period
  • Created inventory allocation strategy across 4 fulfillment centers

Content & Optimization

  • Translated and localized all 22 product listings for US market
  • Adapted product descriptions from metric to imperial measurements
  • Created US-compliant product packaging with required certifications
  • Commissioned new product photography with US lifestyle context
  • Developed A+ Content tailored to American customer preferences
  • Built Brand Store with US-focused messaging and value propositions
  • Registered brand with USPTO and secured Amazon Brand Registry
  • Generated initial reviews through Vine program (89 reviews in first 45 days)

Advertising

  • Launched market entry campaigns across all 22 SKUs
  • Conducted US-specific keyword research (different search behavior than EU)
  • Structured aggressive first-60-day launch campaigns at 40% ACOS target
  • Executed coordinated promotional strategy with coupons and Lightning Deals
  • Deployed Sponsored Brand campaigns to establish brand awareness
  • Scaled from $0 to $2,400/day ad spend during launch phase

Brand Protection

  • Secured Amazon Brand Registry before launch to prevent hijackers
  • Established US trademark protection and IP documentation
  • Set up monitoring for gray market importers attempting unauthorized distribution
  • Implemented MAP policies adapted for US market pricing expectations
  • Created legal framework for US trademark enforcement

The Results

Total Revenue
+ 0 %
90 Days (from $0)

Revenue Growth Over Time

Supporting Metrics

Metric
Improvement
Metric
Improvement
Monthly Revenue
connector
+48%
Sessions/Month
connector
+71%
CTR
connector
+34%
Buy Box %
connector
+100%
Average Review Rating (Compared to EU)
connector
+3%
Conversion Rate (Compared to EU)
connector
+7%
Monthly Revenue
connector
+48%
CTR
connector
+34%
Average Review Rating (Compared to EU)
connector
+3%
Sessions/Month
connector
+71%
Buy Box %
connector
+100%
Conversion Rate (Compared to EU)
connector
+7%

“We’d tried entering the US market before and failed miserably with customs nightmares and compliance issues. Pax handled everything import logistics, localization, launch strategy and we did $69K in our first 90 days. The US is now our second-largest market”

Client Under NDA

Sports & Outdoors Brand

Ready To See If This Fits Your Brand?

No retainers. No long-term contracts. Just a 90-day test to prove the model works.