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Confidential

This brand operates under a strict confidentiality agreement that prohibits us from disclosing specific details about our partnership. What we can share: the strategic framework we implemented, the challenges we solved, and the measurable outcomes we delivered within 90 days of engagement.

Revenue (90 Days)

+51%

Revenue Recovery

-87% → +127%

New to Brand Customers

+47%

nda-protected-project

THE SITUATION

Who They Are

This confidential client is a grocery manufacturer serving specialized markets worldwide. With a devoted customer base and reputation for exceptional quality, they had built a strong business over multiple decades through professional channels and direct relationships.

THE CHALLENGE

Account Health Crisis

Multiple policy violations and customer complaints had pushed account health to critical levels (47/200). The brand was facing imminent deactivation with $47K in stranded inventory and no clear path to reinstatement.

Impact: Account deactivation imminent

Suspended Listings

23 of 31 total listings were suspended due to compliance issues, missing documentation, and unresolved IP complaints. Revenue had dropped 87% in 45 days with no internal expertise to resolve.

Impact: 74% of catalog unavailable

Review & Reputation Damage

Account-wide review rating had fallen to 2.9★ due to fulfillment issues and product quality complaints from a bad inventory batch. Customer trust was destroyed and organic ranking had collapsed.

Impact: 2.9★ rating, tanking conversions

What We Did

Inventory Management

  • Conducted full inventory audit and removed/destroyed compromised units (340 units)
  • Purchased fresh replacement inventory with enhanced QC protocols ($38K investment)
  • Implemented multi-point inspection process before FBA shipment
  • Established quality control checkpoints with supplier to prevent future issues
  • Restructured inventory management to ensure compliance documentation for all units

Content & Optimization

  • Rewrote all 31 product listings to meet Amazon’s updated compliance requirements
  • Rebuilt product detail pages with proper categorization and attributes
  • Created missing documentation: compliance certificates, test reports, safety data
  • Developed comprehensive response plan for IP complaints with legal review
  • Rebuilt brand presence with compliant A+ Content and Brand Store

Advertising

  • Paused all advertising during reinstatement process (Days 1-28)
  • Relaunched conservative PPC campaigns post-reinstatement with tight budget controls
  • Focused on exact match campaigns for proven converting keywords
  • Implemented gradual scaling strategy to avoid triggering additional account flags
  • Deployed promotions and coupons to incentivize reviews and rebuild social proof

Brand Protection

  • Filed Plan of Action (POA) for account reinstatement with detailed corrective measures
  • Resolved all 23 suspended listings through documentation and appeals process
  • Responded to every IP complaint with legal documentation and trademark proof
  • Implemented account health monitoring dashboard with real-time alerts
  • Created standard operating procedures to maintain compliance and prevent future violations
  • Established direct Amazon account manager relationship for proactive support

The Results

Revenue Growth
+ 0 %
90 Days (vs pre-crisis peak)

Revenue Growth Over Time

Supporting Metrics

Metric
Improvement
Metric
Improvement
Account Health Score
connector
+47 → 198
Monthly Revenue
connector
+51%
Suspended Listings
connector
+23 → 0
Customer Satisfaction
connector
+2.9★ → 4.6★
Order Defect Rate
connector
+3.2% → 0.4%
Valid Tracking Rate
connector
+97% → 100%
Stranded Inventory
connector
+$47K → $0
On-Time Delivery
connector
+91% → 99%
Account Health Score
connector
+47 → 198
Suspended Listings
connector
+23 → 0
Order Defect Rate
connector
+3.2% → 0.4%
Stranded Inventory
connector
+$47K → $0
Monthly Revenue
connector
+51%
Customer Satisfaction
connector
+2.9★ → 4.6★
Valid Tracking Rate
connector
+97% → 100%
On-Time Delivery
connector
+91% → 99%

“Our Amazon account was dying. We were days away from complete deactivation and had no idea how to fix it. Pax got every listing reinstated, rebuilt our reputation, and we’re now doing 51% more revenue than before the crisis.”

Client Under NDA

Grocery Brand

Ready To See If This Fits Your Brand?

No retainers. No long-term contracts. Just a 90-day test to prove the model works.