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Confidential

This brand operates under a strict confidentiality agreement that prohibits us from disclosing specific details about our partnership. What we can share: the strategic framework we implemented, the challenges we solved, and the measurable outcomes we delivered.

Revenue (60 Days)

$0-$67K

Product Launch

12 SKUs

New To Brand Customers

350+

nda-protected-project

THE SITUATION

Who They Are

This confidential client is a premium manufacturer serving specialized markets worldwide. With a devoted customer base and reputation for exceptional quality, they had built a strong business over multiple decades through professional channels and direct relationships.

THE CHALLENGE

Zero Marketplace Presence

Brand had never sold on Amazon and lacked the infrastructure, expertise, and time to build a marketplace operation from scratch. Traditional retail relationships weren’t translating to e-commerce success.

Impact: Missing $1M+ marketplace opportunity

Launch Timeline Pressure

Q4 was approaching and the brand needed to establish presence before peak shopping season. A failed or delayed launch would mean missing critical holiday revenue and starting from behind in year two.

Impact: 90-day window to launch

Content & Positioning Gap

Product photography and descriptions were designed for B2B wholesale catalogs, not consumer-facing marketplace listings. The brand story didn’t translate to Amazon’s search-driven environment.

Impact: No Amazon-ready assets

What We Did

Inventory Management

  • Purchased initial product line inventory (12 core SKUs, 1800+ total units)
  • Structured safety stock strategy to prevent stockouts during launch surge
  • Coordinated FBA shipment timing to align with promotional calendar
  • Established reorder triggers and automated replenishment protocols

Content & Optimization

  • Created 12 complete product listings from scratch with keyword-optimized titles
  • Commissioned professional product photography with Amazon-specific styling
  • Developed comprehensive A+ Content showcasing brand heritage and product benefits
  • Built Brand Store with organized product categories and storytelling sections
  • Implemented review generation strategy through Amazon Vine program

Advertising

  • Launched aggressive first-month PPC campaigns across all 12 SKUs
  • Structured campaign architecture: exact match, phrase match, and broad discovery
  • Executed coordinated Lightning Deal for flagship product (Day 14 of launch)
  • Deployed Sponsored Brand video campaigns to build awareness
  • Allocated 15% of revenue to advertising during the launch phase to accelerate ranking

Brand Protection

  • Secured Amazon Brand Registry before launch to prevent hijackers
  • Set up automated monitoring for unauthorized sellers attempting to list
  • Established MAP pricing strategy and enforcement protocols
  • Configured Transparency program for authentication on high-value SKUs
  • Created IP complaint response procedures and legal framework

The Results

New Customers
+ 0 %
60 Days

Revenue Growth Over Time

Supporting Metrics

Metric
Improvement
Metric
Improvement
Total Revenue (60d)
connector
+$67,180
Average Order Value
connector
$24.88
Units Sold
connector
10,000+
Organic Sessions
connector
+42,180
Average Review Rating
connector
4.7 Stars
ACOS (Blended)
connector
+28%
Total Reviews Generated
connector
+132
Total Revenue (60d)
connector
+$67,180
Units Sold
connector
10,000+
Average Review Rating
connector
4.7 Stars
Total Reviews Generated
connector
+132
Average Order Value
connector
$24.88
Organic Sessions
connector
+42,180
ACOS (Blended)
connector
+28%

“We had zero Amazon experience and needed to launch fast. Pax handled everything: inventory, listings, and advertising, and we hit $67k in our first 60 days. They turned what could’ve been a disaster into a solid channel.”

Client Under NDA

Grocery Brand

Ready To See If This Fits Your Brand?

No retainers. No long-term contracts. Just a 90-day test to prove the model works.