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Confidential

This brand operates under a strict confidentiality agreement that prohibits us from disclosing specific details about our partnership. What we can share: the strategic framework we implemented, the challenges we solved, and the measurable outcomes we delivered within 90 days of engagement.

Revenue (90 Days)

+117%

CTR

+111%

New-to-Brand

+124%

nda-protected-project

THE SITUATION

Who They Are

This confidential client is a Automotive Brand serving specialized markets worldwide. With a devoted customer base and reputation for exceptional quality, they had built a strong business over multiple decades through professional channels and direct relationships.

THE CHALLENGE

Low Organic Visibility

New-to-market brand had strong product quality but zero organic ranking or brand awareness. Traditional PPC alone would take 12+ months to build meaningful visibility, and the brand needed faster market penetration.

Impact: Page 5+ rankings, invisible to customers

Review Velocity Barrier

Only 140 total reviews across 6 SKUs created trust issues. Customers wouldn’t buy without social proof, but couldn’t get reviews without sales—a classic chicken-and-egg problem preventing growth momentum.

Impact: 140 reviews, low trust signals

Limited Marketing Budget

Brand had $85K available for 90-day market entry but couldn’t sustain high ACOS indefinitely. Needed explosive velocity to trigger Amazon’s ranking algorithm while maintaining path to profitability.

Impact: Fixed budget, must show ROI quickly

What We Did

Inventory Management

  • Purchased aggressive inventory for promotional period (16 SKUs, 3,100+ units, $141K)
  • Built 120-day inventory depth to support sustained deal activity
  • Coordinated inventory timing with promotional calendar
  • Established safety stock for bestsellers expecting velocity spikes
  • Created contingency inventory for potential viral product breakouts

Content & Optimization

  • Optimized all 16 listings for conversion before launching promotions
  • Created high-quality A+ Content to maximize deal traffic conversion
  • Developed video content for top 6 SKUs to increase deal conversion rates
  • Implemented Amazon Vine program to generate 180+ reviews before deals
  • Built comprehensive FAQ content to reduce deal-driven returns
  • Created gift-focused messaging to appeal to deal shoppers
  • Added social proof elements highlighting value proposition

Advertising

  • Executed coordinated Lightning Deal strategy (8 deals over 90 days)
  • Launched 30% off coupons stacked with Lightning Deals for maximum impact
  • Deployed Prime Exclusive Discounts to drive Prime member acquisition
  • Created 7-day Deal campaign followed by aggressive PPC to maintain ranking
  • Implemented post-deal retargeting campaigns to capture browsers
  • Scaled advertising during deal periods (3x normal spend)
  • Used Best Deal momentum to rank for high-volume keywords organically
  • Coordinated promotional calendar: Lightning Deal → Best Deal → Coupon → repeat

Brand Protection

  • Secured Brand Registry before promotional push to prevent hijackers
  • Monitored for unauthorized sellers attempting to capitalize on deal traffic
  • Maintained Buy Box control throughout promotional periods
  • Established MAP policies preventing future unauthorized discounting
  • Set up automated alerts for counterfeit listings during high-visibility periods

The Results

Revenue Growth
+ 0 %
90 Days

Revenue Growth Over Time

Supporting Metrics

Metric
Improvement
Metric
Improvement
Monthly Revenue
connector
+117%
Sessions/Month
connector
+119%
CTR
connector
+61%
Conversion Rate
connector
+7%
Average Review Rating
connector
+6%
New-to-Brand%
connector
+124%
Monthly Revenue
connector
+117%
CTR
connector
+61%
Average Review Rating
connector
+6%
Sessions/Month
connector
+119%
Conversion Rate
connector
+7%
New-to-Brand%
connector
+124%

“We had no brand awareness and couldn’t get traction. Pax built an aggressive deal strategy with Lightning Deals and coordinated promotions that generated massive velocity. We went from invisible to ranking #1 for our main keywords in 90 days. Revenue went from $18K to $79K monthly.”

Client Under NDA

Automotive Brand

Ready To See If This Fits Your Brand?

No retainers. No long-term contracts. Just a 90-day test to prove the model works.