Skip to content This brand operates under a strict confidentiality agreement that prohibits us from disclosing specific details about our partnership. What we can share: the strategic framework we implemented, the challenges we solved, and the measurable outcomes we delivered.
Revenue (90 Days)
CTR
New-to-Brand
This confidential client is a Lawn & Garden Brand serving specialized markets worldwide. With a devoted customer base and a reputation for exceptional quality, they had built a strong business over multiple decades through professional channels and direct relationships.
100% of revenue came from one-time purchases with no recurring customer base. High customer acquisition costs with zero lifetime value optimization meant constantly chasing new buyers instead of maximizing existing relationships.
Impact: $0 subscription revenue, no recurring income
Replenishment products (supplements, personal care) had natural reorder cycles but customers were buying from competitors or forgetting to reorder. Lost repeat revenue estimated at $120K+ annually due to no retention strategy.
Impact: 8% repeat purchase rate
One-time buyers focused heavily on price comparison and deal-hunting. Without subscription incentives, the brand competed purely on price, eroding margins and making profitable growth difficult.
Impact: High price sensitivity, deal dependency
“We were trapped in a cycle of constantly acquiring new customers with no repeat business. Pax built our entire Subscribe & Save strategy from scratch, and now 38% of our revenue is recurring subscriptions. It completely changed our business model and profitability.”
Lawn & Garden Brand
No retainers. No long-term contracts. Just a 90-day test to prove the model works.
