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Confidential

This brand operates under a strict confidentiality agreement that prohibits us from disclosing specific details about our partnership. What we can share: the strategic framework we implemented, the challenges we solved, and the measurable outcomes we delivered within 90 days of engagement.

Revenue (90 Days)

+72%

CTR

+134%

New-to-Brand

+128%

nda-protected-project

THE SITUATION

Who They Are

This confidential client is a Sports & Outdoors brand serving specialized markets worldwide. With a devoted customer base and reputation for exceptional quality, they had built a strong business over multiple decades through professional channels and direct relationships.

THE CHALLENGE

Portfolio Chaos

Company owned 4 distinct brands (73 total SKUs) but managed them haphazardly across multiple accounts with no cohesive strategy. Each brand competed against itself, duplicate inventory caused stockouts, and advertising budgets were wildly misallocated.
Impact: Brands cannibalizing each other

Resource Inefficiency

Internal team was stretched managing 4 separate Seller Central accounts, 4 ad accounts, and 4 separate inventory systems. Time spent on admin tasks instead of growth strategy, with critical issues falling through cracks.

Impact: 60+ hours weekly on admin tasks

Inconsistent Performance

Two brands were profitable while two were bleeding money, but no clear visibility into which products or strategies were working. Unable to make data-driven decisions on where to invest resources across the portfolio.

Impact: 2 brands losing $8K/month combined

What We Did

Inventory Management

  • Consolidated all 4 brands under unified inventory management system
  • Purchased optimized inventory across 73 SKUs (4,200+ units, $287K investment)
  • Implemented portfolio-wide demand forecasting to allocate capital efficiently
  • Created centralized reorder system preventing duplicate orders and stockouts
  • Established brand-specific inventory buffers based on individual velocity patterns
  • Negotiated volume discounts across brands for shared product categories

Content & Optimization

  • Audited all 73 listings and rebuilt underperforming product pages
  • Created brand-specific A+ Content maintaining individual brand identities
  • Built 4 separate Brand Stores with cohesive design systems
  • Optimized cross-brand keyword strategy to minimize cannibalization
  • Consolidated variation families within brands to strengthen listings
  • Implemented portfolio-wide review generation strategy (Vine + follow-up)
  • Created content calendar coordinating launches across all brands

Advertising

  • Restructured all 4 ad accounts with unified campaign architecture
  • Allocated advertising budget based on contribution margin, not revenue
  • Implemented shared negative keyword list across portfolio (3,800+ terms)
  • Created brand-specific strategies: growth vs profitability vs maintenance
  • Paused 18 unprofitable SKUs bleeding ad spend across brands
  • Scaled top-performing brands from $1,200/day to $3,800/day
  • Reduced spend on underperforming brands while testing optimization

Brand Protection

  • Consolidated Brand Registry across all 4 brands under unified management
  • Identified 11 unauthorized resellers across portfolio (concentrated in 2 brands)
  • Executed coordinated removal strategy addressing cross-brand reseller patterns
  • Implemented portfolio-wide MAP monitoring and enforcement
  • Created centralized IP protection and trademark management system

The Results

Revenue Growth
+ 0 %
90 Days (portfolio-wide)

Revenue Growth Over Time

Supporting Metrics

Metric
Improvement
Metric
Improvement
Monthly Revenue
connector
+72%
Sessions/Month
connector
+139%
CTR
connector
+134%
Conversion Rate
connector
+12%
Average Review Rating
connector
+2%
New-to-Brand%
connector
+128%
Monthly Revenue
connector
+72%
CTR
connector
+134%
Average Review Rating
connector
+2%
Sessions/Month
connector
+139%
Conversion Rate
connector
+12%
New-to-Brand%
connector
+128%

“Managing 4 brands was a nightmare. They competed with each other, we constantly ran out of stock, and 2 brands were losing money. Pax consolidated everything, optimized the portfolio strategically, and now all 4 brands are profitable and growing. Revenue went from $47K to $112K monthly.”

Client Under NDA

Sports & Outdoors Brand

Ready To See If This Fits Your Brand?

No retainers. No long-term contracts. Just a 90-day test to prove the model works.