Skip to content CanCor Innovations is a leading manufacturer of cat crinkle ball products with a reputation for quality, but they faced a critical threat on Amazon. The marketplace had become saturated with unauthorized resellers offering inferior Chinese knock-offs under the CanCor name, passing them off as genuine items and damaging the brand’s reputation. Within 30 days of partnering with Pax Distribution, we implemented a comprehensive brand protection strategy that eliminated every unauthorized reseller, purged the counterfeit listings, and successfully increased the brand’s average review rating by several points.
Revenue (90 Days)
Resellers
New-to-Brand
is a family-owned Canadian manufacturer that has pioneered the cat toy industry for over 28 years. Founded by Frank and Diane Veloce, the company is famous for its a high-quality, safe alternative to toxic Mylar toys. Headquartered in Ontario, CanCor prides itself on sourcing materials locally from Canada and the U.S. to ensure every toy is durable and food-grade safe for pets.
The brand has built a cult-like following among cat owners, many of whom purchase “stockpiles” of 50+ toys at a time because their cats refuse to play with anything else. Despite this deep brand loyalty and a robust wholesale business, their direct-to-consumer presence on Amazon became a major point of vulnerability.
Unauthorized sellers had gained control over listing content, modifying both the front-end display and back-end metadata. This resulted in a fragmented, unprofessional marketplace presence that resembled a low-tier “eBay store” rather than a premium manufacturer. The lack of brand control meant that the professional image CanCor built over 28 years was being erased on the world’s largest retail platform.
Despite having a high-demand product with a cult-like following, the brand lacked a professional growth strategy. No targeted advertising (PPC) was being utilized, and the organic SEO had been neglected or sabotaged by third-party sellers. Without active management to optimize listings and drive traffic, the brand was invisible to new customers and losing ground to inferior competitors.
No retainers. No long-term contracts. Just a 90-day test to prove the model works.
