Skip to content This brand operates under a strict confidentiality agreement that prohibits us from disclosing specific details about our partnership. What we can share: the strategic framework we implemented, the challenges we solved, and the measurable outcomes we delivered within 90 days of engagement.
Revenue (90 Days)
CTR
New-to-Brand
This confidential client is a Lawn & Garden Brand serving specialized markets worldwide. With a devoted customer base and reputation for exceptional quality, they had built a strong business over multiple decades through professional channels and direct relationships.
Brand had been competing on price with budget competitors despite superior quality and materials. Average selling price had declined 31% over 18 months, margins were compressed to 12%, and the brand was perceived as “cheap” rather than “premium.”
Impact: 31% price decline, eroding brand value
Marketing attracted price-sensitive deal-hunters who left negative reviews complaining about “expensive” pricing. The ideal premium customer who valued quality never discovered the brand because positioning targeted the wrong audience.
Impact: 3.4★ rating due to expectation mismatch
70% of sales came from promotions and coupons, training customers to never pay full price. Unable to sustain business without constant discounting, which further reinforced cheap positioning and prevented premium perception.
Impact: 70% of sales discounted, no pricing power
“We’d been racing to the bottom on price for years and it was killing us. Pax repositioned us as a premium brand, raised our prices 28%, eliminated all discounts, and revenue still grew 100%. We’re finally attracting customers who appreciate quality. Our margin went from 12% to 38%.”
Lawn & Garden Brand
No retainers. No long-term contracts. Just a 90-day test to prove the model works.
