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Confidential

This brand operates under a strict confidentiality agreement that prohibits us from disclosing specific details about our partnership. What we can share: the strategic framework we implemented, the challenges we solved, and the measurable outcomes we delivered.

Revenue (60 Days)

+64%

CTR

+98%

New-to-Brand

+71%

nda-protected-project

THE SITUATION

Who They Are

This confidential client is a Sports & Outdoor manufacturer serving specialized markets worldwide. With a devoted customer base and reputation for exceptional quality, they had built a strong business over multiple decades through professional channels and direct relationships.

THE CHALLENGE

Margin Erosion

Brand was generating $52K monthly revenue but operating at near-zero profit due to 58% ACOS and rising costs. Previous agency had focused purely on revenue growth without regard for profitability, making the business unsustainable.

Impact: 2% net margin, business losing money

Advertising Waste

$30K monthly ad spend was generating sales but campaigns were structured inefficiently. Broad match campaigns, defensive bidding on brand terms, and no negative keyword management meant 40% of spend went to non-converting clicks.
Impact: 58% ACOS, unsustainable ad spend

Operational Inefficiency

Fulfillment costs were 23% above category average due to improper packaging, oversized boxes triggering higher fees, and poor inventory allocation across fulfillment centers. Small operational issues compounding into major margin problems.
Impact: FBA fees 23% above optimal

What We Did

Inventory Management

  • Purchased optimized inventory with revised packaging to reduce dimensional weight
  • Renegotiated supplier terms to improve landed cost by 11%
  • Implemented inventory performance index (IPI) optimization to avoid storage fees
  • Consolidated slow-moving SKUs and eliminated 6 unprofitable variants
  • Established just-in-time inventory strategy for low-margin products

Content & Optimization

  • Optimized listings to improve organic ranking and reduce paid dependency
  • Enhanced A+ Content to increase conversion rate and reduce cost-per-acquisition
  • Implemented variation consolidation to improve review density per listing
  • Added comparison charts highlighting value proposition to reduce price sensitivity
  • Created FAQ content addressing common objections to improve conversion efficiency

Advertising

  • Completely restructured campaigns eliminating all broad match waste
  • Added 2,400+ negative keywords to prevent irrelevant traffic
  • Reduced defensive brand bidding from $380/day to $45/day
  • Implemented strict ROAS targets by campaign type (minimum 3.5x)
  • Paused bottom 40% of SKUs with negative contribution margin
  • Shifted budget toward exact match high-intent keywords only
  • Reduced daily ad spend from $1,000 to $520 while maintaining revenue
  • Launched Sponsored Display at lower CPCs to supplement Sponsored Products

Brand Protection

  • Removed 3 unauthorized resellers driving down perceived value
  • Established MAP enforcement to protect margin integrity
  • Secured Buy Box ownership to prevent margin-eroding price competition
  • Implemented monitoring for unauthorized discount sellers

The Results

Revenue Growth
+ 0 %
60 Days

Revenue Growth Over Time

Supporting Metrics

Metric
Improvement
Metric
Improvement
Monthly Revenue
connector
+64%
Buy Box %
connector
+13%
CTR
connector
+98%
Resellers
connector
3 → 0
Average Review Rating
connector
+4%
Conversion Rate
connector
+7%
Sessions/Month
connector
+92%
New-to-Brand%
connector
+71%
Monthly Revenue
connector
+64%
CTR
connector
+98%
Average Review Rating
connector
+4%
Sessions/Month
connector
+92%
Buy Box %
connector
+13%
Resellers
connector
3 → 0
Conversion Rate
connector
+7%
New-to-Brand%
connector
+71%

“We were doing $52K a month but barely breaking even because our ACOS was 58%. Pax cut our ad spend in half, optimized everything for profit, and now we’re doing $85K monthly at 22% ACOS. Safe too say it was worth partnering.”

Client Under NDA

Sports & Outdoors Brand

Ready To See If This Fits Your Brand?

No retainers. No long-term contracts. Just a 90-day test to prove the model works.