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Confidential

This brand operates under a strict confidentiality agreement that prohibits us from disclosing specific details about our partnership. What we can share: the strategic framework we implemented, the challenges we solved, and the measurable outcomes we delivered within 90 days of engagement.

Revenue (90 Days)

+85%

CTR

+89%

New-to-Brand

+132%

nda-protected-project

THE SITUATION

Who They Are

This confidential client is a Pet Supply manufacturer serving specialized markets worldwide. With a devoted customer base and a reputation for exceptional quality, they had built a strong business over multiple decades through professional channels and direct relationships.

THE CHALLENGE

Q4 Unpreparedness

Brand had historically missed peak season opportunities due to stockouts and lack of promotional strategy. Previous Q4 generated only $64K (vs competitors doing $400K+) because inventory ran out by November 15th.

Impact: Lost 6 weeks of peak revenue

Inventory Forecasting Failure

No demand forecasting meant chronic understocking during high-demand periods. The brand ordered conservatively based on average monthly sales, completely missing the 8-12x spike that happens in gifting categories during holidays.

Impact: Stockouts during peak demand

Zero Promotional Strategy

Never participated in Prime Day, Black Friday, or Cyber Monday events. Lacked the operational knowledge to execute Lightning Deals, coupons, and promotional campaigns that drive holiday traffic and conversions.

Impact: Missing massive promotional traffic

What We Did

Inventory Management

  • Purchased aggressive Q4 inventory: 4,800+ units across 14 SKUs ($218K investment)
  • Built 90-day inventory buffer to prevent stockouts through January
  • Coordinated staggered FBA shipments to manage storage fees and timing
  • Established emergency backup inventory at secondary fulfillment center
  • Created SKU-level forecasting models using 3 years of category data

Content & Optimization

  • Optimized all listings with holiday gift-focused keywords and messaging
  • Created seasonal A+ Content highlighting gift-worthiness and holiday use cases
  • Added gift wrap eligibility and Prime badge optimization
  • Developed holiday-specific product imagery showing gifting context
  • Created variation bundles and multi-packs specifically for Q4 buyers
  • Updated bullet points to emphasize fast shipping and gift-ready packaging

Advertising

  • Scaled advertising budget from $1,200/day to $4,800/day during peak weeks
  • Executed coordinated Lightning Deals on Black Friday and Cyber Monday
  • Launched 20% off coupon campaign for Prime members throughout November
  • Deployed aggressive Sponsored Brand campaigns targeting gift-intent keywords
  • Implemented dayparting to maximize exposure during high-traffic hours (6pm-10pm)
  • Created custom landing pages in Brand Store for holiday shoppers

Brand Protection

  • Monitored for unauthorized sellers attempting to capitalize on peak traffic
  • Enforced MAP pricing to prevent race-to-bottom during promotional periods
  • Secured Buy Box ownership at 98%+ throughout Q4 despite increased competition
  • Set up real-time alerts for counterfeit listings during high-visibility period

The Results

Revenue Growth
+ 0 %
90 Days (Q4)

Revenue Growth Over Time

Supporting Metrics

Metric
Improvement
Metric
Improvement
Monthly Revenue
connector
+85%
Buy Box %
connector
+6%
CTR
connector
+89%
Resellers
connector
3 → 0
Average Review Rating
connector
+2%
Conversion Rate
connector
+11%
Sessions/Month
connector
+132%
New-to-Brand%
connector
+132%
Monthly Revenue
connector
+85%
CTR
connector
+89%
Average Review Rating
connector
+2%
Sessions/Month
connector
+132%
Buy Box %
connector
+6%
Resellers
connector
3 → 0
Conversion Rate
connector
+11%
New-to-Brand%
connector
+132%

“We always struggled during Q4 and watched competitors crush it while we sold out by mid-November. Pax invested in deep inventory, executed an aggressive promo strategy, and we did $152K in 90 days, more than double what we’ve ever done. They turned our worst quarter into our best.”

Client Under NDA

Pet Brand

Ready To See If This Fits Your Brand?

No retainers. No long-term contracts. Just a 90-day test to prove the model works.