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Confidential

This brand operates under a strict confidentiality agreement that prohibits us from disclosing specific details about our partnership. What we can share: the strategic framework we implemented, the challenges we solved, and the measurable outcomes we delivered.

Revenue (90 Days)

+78%

CTR:

+124%

New-to-Brand

+117%

nda-protected-project

THE SITUATION

Who They Are

This confidential client is a autmotive manufacturer serving specialized markets worldwide. With a devoted customer base and reputation for exceptional quality, they had built a strong business over multiple decades through professional channels and direct relationships.

THE CHALLENGE

Growth Plateau

Brand was stuck at ~$30K/month despite having strong product-market fit and healthy profit margins. The internal team lacked the bandwidth and expertise to scale advertising and expand the catalog strategically.
Impact: 8 months of flat revenue

Advertising Inefficiency

PPC campaigns were running at 42% ACOS with poor structure and no optimization. Budget was being wasted on broad match campaigns and low-converting keywords, making profitable scaling impossible.

Impact: Negative ROI on ad spend

Limited Product Range

Only 8 SKUs were live despite having 40+ products in their catalog ready for Amazon. Slow listing creation and lack of launch strategy meant revenue opportunity was sitting in warehouses.

Impact: Missing 80% of catalog potential

What We Did

Inventory Management

  • Purchased expanded inventory across 45 SKUs (2,800+ units, $127K investment)
  • Implemented advanced demand forecasting using historical data and market trends
  • Coordinated phased inventory rollout aligned with promotional calendar
  • Established automated reorder points for top 15 performing SKUs
  • Created inventory buffer strategy for new product launches

Content & Optimization

  • Created 37 new product listings with full optimization and keyword research
  • Redesigned existing 8 listings with improved conversion-focused copy
  • Developed comprehensive A+ Content for entire catalog with cross-sell modules
  • Built expanded Brand Store with new product categories and navigation
  • Implemented variation family architecture to consolidate listings and reviews
  • Created video content for top 12 revenue-generating SKUs

Advertising

  • Completely restructured PPC account with new campaign architecture
  • Launched targeted campaigns for all 45 SKUs with custom bidding strategies
  • Implemented dayparting and placement bid adjustments for efficiency
  • Deployed Sponsored Display retargeting campaigns to capture abandoned browsers
  • Scaled daily ad budget from $800 to $3,200 while improving ACOS to 18%
  • Created promotional calendar with coordinated deals and coupon strategies

Brand Protection

  • Conducted marketplace audit and identified 3 unauthorized resellers
  • Executed removal strategy through Brand Registry test buy program
  • Implemented MAP monitoring across expanded 45-SKU catalog
  • Set up automated alerts for new unauthorized seller attempts
  • Established Buy Box ownership protocols to maintain pricing control

The Results

Revenue Growth
+ 0 %
90 Days

Revenue Growth Over Time

Supporting Metrics

Metric
Improvement
Metric
Improvement
Monthly Revenue
connector
+78%
Buy Box %
connector
+3%
CTR
connector
+124%
Resellers
connector
2 → 0
Average Review Rating
connector
+8%
Conversion Rate
connector
+6%
Sessions/Month
connector
+132%
New-to-Brand%
connector
+117%
Monthly Revenue
connector
+78%
CTR
connector
+124%
Average Review Rating
connector
+8%
Sessions/Month
connector
+132%
Buy Box %
connector
+3%
Resellers
connector
2 → 0
Conversion Rate
connector
+6%
New-to-Brand%
connector
+117%

“We were doing $28K a month and couldn’t break through. Pax scaled us to $67K/month in 90 days, dropped our ACOS from 42% to 18%, and expanded our catalog from 8 to 45 products. The growth has been incredible and it’s actually profitable now.”

Client Under NDA

Automotive Brand

Ready To See If This Fits Your Brand?

No retainers. No long-term contracts. Just a 90-day test to prove the model works.